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Lectures, Debates, Presentations

Open Masters Lecture | Fast and Frugal Intrapreneurship: Solving Problems Now with Resources You Already Have

29 Mar 2022 from 16:15 to 17:15
Aud. 3

Don't miss out the Corporate Governance Open Master Class with international bestselling author Simone Ahuja as guest speaker.

The session entitled "Fast and Frugal Intrapreneurship: Solving Problems Now with the Resources You Already Have ", will take place on March 29', at 16.15, in Auditorium 3 (Quelhas Building). 

The Host of this Open Master Class will be Professor Maria João Guedes.


More information about the Invited Guest Speaker:
Dr Simone Ahuja (https://simoneahuja.com) and the Plan for this Session:

Further information about the Guest Speaker:
Simone Ahuja MSc (https://simoneahuja.com) and the outline of this event:

Keynote Bio:
Simone Bhan Ahuja, MSc is the founder of Blood Orange, a Minneapolis-based global innovation and strategy firm. She is the co-author of the international bestseller, Jugaad Innovation, which was cited as "the most comprehensive book yet on the subject" of frugal innovation by The Economist. Her most recent book, Disrupt-It-Yourself, makes clear how and why leaders must support the passionate and purpose-driven "intrapreneurs" inside their organizations in order to drive innovation, business growth, and engagement.

Simone is a keynote speaker, innovation advisor, and consultant to organizations such as 3M, UnitedHealth Group, Procter & Gamble, Target Corp, Stanley Black & Decker, and the World Economic Forum. She has served as an advisor to MIT's Practical Impact Alliance and the Center for India & Global Business at Judge Business School, University of Cambridge. A regular contributor to the Harvard Business Review online, Simone is a member of the Board of Trustees of the Walker Art Center in Minneapolis, and a practitioner of improvisational comedy. She resides in Minneapolis with her family. 

Title: Fast and Frugal Intrapreneurship: Solving Problems Now with the Resources You Already Have 

Thinking like an entrepreneur isn't just for startups. Solving even the biggest problems starts with you and the resources you already have. What you need is the right mindset and a simple toolkit to get you there.  

Based on her research in emerging markets and her bestselling book, Jugaad InnovationSimone will share inspiring stories of frugal innovators who solve problems large and small with the right mindset and a set of guiding principles. This high-value, low-resource approach to problem-solving takes place at the intersection of business, design, and social innovation.