What is most important thing that needs to be mastered in Digital Marketing?
The answer varies considerably and is broad, this being an area that brings together multiple dimensions and disciplines and which is constantly changing.
Accordingly, within the framework of the Postgraduation in Digital Marketing, whose 15th edition starts on September 19, we invite all marketing, communication and sales professionals, as well as young students and the curious, to take a break before the summer break to get up to date with some of the trends and areas of most interest for the development of integrated and effective digital marketing strategies.
The Digital Marketing Summer Break is a cycle of 5 webinars, of 30 minutes each, which will take place from the 24th to the 28th July, always at the same time of 12.00 to 12.30.
| 24th July, 12.00 | The Value of Content Cláudia Rodrigues, Marketing Head, Samsung Climate Solutions |
| 25th July, 12.00 | Influencers Manuel Santana Lopes, Associate Partner & Chief of Operations, Notable |
| 26th July, 12.00 | International Growth - How brands should think digital to address the global marketplace João Marques Gomes, Industry Manager, Google |
| 27th July, 12.00 | Loyalty programmes: How to maximize results with 3 key pillars Fábio Rodrigues, CEO, Ongagement |
| 28th July, 12.00 | Artificial Intelligence and CRM Adriana Lima, Senior Account Executive Marketing, Salesforce |
The series is organised by faculty members Helena Gonçalves and Carolina Afonso, and all the speakers are experienced professionals who represent leading brands.
The event is free but subject to registration. Secure your place now below: