On 28 April, at 18:30, ISEG is organising a debate dedicated to the impact of social marketing. Under the motto “Social Marketing and NGOs”, the initiative is part of an academic project developed in partnership with the Make-A-Wish Portugal, which is preparing to celebrate 20 years of activity in Portugal, the object of which is to challenge undergraduates to create real campaigns with a social impact.
Before the presentation of the projects, there will be a panel on “Social Marketing and NGOs”, an occasion for reflection on the challenges and opportunities of communication in the third sector.
The debate will be attended by:
- Margarida Galvão, CEO of Make-A-Wish Portugal
- Mariana Carreira, CEO of Alegria de Viver
- Vera Bonvalot, CEO of Novamente
- Salvador Cunha, CEO of Lift Consulting
The debate, to be held at ISEG's CGD Auditorium, seeks to promote the sharing of good practices and discuss the role of marketing in creating social impact, bringing together professionals, companies and students.
Free entry, subject to pre-registration at this link.
