The ISEG Executive Education launches today a podcast of three episodes aimed at B2B - Business to Business sales professionals and with the participation of relevant names in this area. The episodes are moderated by José Veríssimo, Vice-President of ISEG, and Rui Franco, General Director of Rentelecom, also coordinators of the B2B Sales program.

In a context of growing complexity in this area, the advanced training institute is betting on a new format, transmitting current and relevant knowledge about the trends that are impacting the business world.

In all, there are three episodes focused on B2B sales, with sharing of professional experiences that seek to provide answers to current challenges. The role of technology in B2B sales, the skills most valued in a sales professional and how to optimize the alignment between the areas of marketing and B2B sales are among the topics under discussion.

Episodes of the B2B Sales Performance Podcast:

• The Alignment between Marketing and B2B Sales - with Inês Simas, CEO of the Marketing Department 

• Technology as a Support System in B2B sales - with Fernando Braz, Country Manager Salesforce Portugal 

• The Most Wanted and Valued Skills in a Sales Professional - with Sara Zorro, Marketing & Sales Manager at Randstad Portugal

ISEG Executive Education maintains a continuous focus on the production of relevant content in the area of management, with the aim of sharing its knowledge with the general public.

The three episodes of the B2B Sales Performance Podcast are now available on YouTube channel of ISEG Executive Education and in the Spotify. More details about the B2B Sales Performance program here.

On January 22nd, the presentation session from 37th edition of the ISEG MBAwith the theme "Beyond the Future of Management. The Redesign of ISEG MBA".

Information about the event is available on this link.

For information about the ISEG MBA access the course page here.

Paulo Soeiro de Carvalho is the new Executive Director of the ISEG MBA, which will have Jorge Marrão (Partner at Deloitte) as President of the Strategic Council.

According to Clara Raposo, President of ISEG, "we intend to transform the ISEG MBA into a visionary executive training experience that is innovative and competitive, not only in Portugal, but also on an international scale."

Paulo Soeiro de Carvalho, associate professor with a PhD in Lyon, brings with him a vast professional experience in the areas of entrepreneurship, innovation, and strategy, which includes projects in companies such as Bosch, Brisa, Celfocus, EDP, Fiat, GALP, and SONAE, in addition to the Economy and Innovation Department of the Lisbon City Hall and the vice-presidency of LISPOLIS.

Accredited by the AMBA, the ISEG's MBA is the oldest in the country and the only one at the University of Lisbon, having graduated more than a thousand professionals since its creation.

Next January 22nd, at 6:30pm, a public presentation session of the 37th edition of the MBA will be held at ISEG, which will start in September of this year.

Additional information and registration for the Presentation Session here.