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Márcia Maurer Herter

Assistant Professor
Departamento
Management
Área Científica
Strategic Management and Marketing
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Biografia

Márcia Herter is Assistant professor at ISEG – Lisbon School of Economics and Management (University of Lisbon). PhD in Marketing at Neoma Business School (France). Márcia has taught courses at various levels (undergraduate, post-graduate, master's, Ph.D.) in several universities in France, Portugal, and Brazil. Her research appears in high-quality peer-reviewed ABS-ranked journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, Business Ethics Quarterly, European Journal of Marketing, Journal of Business Research, and Psychology & Marketing and international academic conferences such as the European Marketing Academy (EMAC), the Association for Consumer Research (ACR), and the Academy of Marketing Science (AMS). Her research projects include topics like Social and Sustainable Marketing, Well-being and Health Marketing, Human-Digital interactions, and Sensory Marketing. 

 

Educação

2014 Doctorate, Business Administration, Management
Neoma Business School (France)
2011 Master, Business Administration, Marketing and Strategic Management
Université Grenoble Alpes (France)
2010 Bachelor, Business Administration, Management
Universidade Federal do Rio Grande do Sul (Brazil)

Publicações e Citações

Journal article
Ano Título / Publicação Link
2024 Emojis as heuristic cues: The multifaceted role of emojis in online service interactions
Journal of Consumer Behaviour
2023 Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
Journal of Product and Brand Management
Ver
2023 A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics
Psychology & Marketing
Ver
2022 Retail crowding: meta-analysis of contextual and cultural moderators
Marketing Intelligence & Planning
Ver
2022 Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors
European Journal of Marketing
Ver
2022 Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence
Journal of Service Research
Ver
2021 On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being
Frontiers in Psychology
Ver
2021 Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors
Journal of Business Research
Ver
2021 Using artificial intelligence to overcome over-indebtedness and fight poverty
Journal of Business Research
Ver
2020 Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill
Business Ethics Quarterly
Ver
2020 Traditionscapes in emerging markets
The International Journal of Emerging Markets
Ver
2020 The power of sophistication: How service design cues help in service failures
Journal of Consumer Behaviour
Ver
2020 Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior
Journal of Hospitality and Tourism Research
Ver
2020 Customer engagement in social media: a framework and meta-analysis
Journal of the Academy of Marketing Science
Ver
2019 Recycling cooperation and buying status
European Journal of Marketing
Ver
2019 Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
Journal of Cleaner Production
Ver
2016 Green consumers and their identities: how identities change the motivation for green consumption
International Journal of Consumer Studies
2015 “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception
Journal of Retailing and Consumer Services
2014 “Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes
International Journal of Retail and Distribution Management
2014 Going green for self or for others? Gender and identity salience effects on sustainable consumption
International Journal of Consumer Studies
2011 Green consumer values: how do personal values influence environmentally responsible water consumption?
International Journal of Consumer Studies

Ensino

2023/2024
Semester Curso Graduação Coordenação
Comunicação Integrada de Marketing Mestrado Bolonha em Marketing - Marketing Yes
Marketing Estratégico Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão, Licenciatura Bolonha em Gestão - Gestão, Licenciatura Bolonha em Economia - Economia, Licenciatura Bolonha em Finance - Finance No
Marketing Digital e Comunicação Integrada Mestrado Bolonha em Marketing - Marketing Yes
Comunicação Integrada de Marketing Mestrado Bolonha em Marketing - Marketing Yes
Marketing Estratégico Licenciatura Bolonha em Matemática Aplicada à Economia e à Gestão - Matemática Aplicada à Economia e à Gestão, Licenciatura Bolonha em Gestão - Gestão, Licenciatura Bolonha em Economia - Economia, Licenciatura Bolonha em Finanças - Finanças, Licenciatura Bolonha em Finance - Finance No

Ano Student Name / Título / Institution Supervision Type Link
2022/2023 SOFIA MACHUCA RIBEIRO E SILVA
Plano de Comunicação Integrada de Marketing para a Lisbon Venues – Feiras, Congressos e Eventos
Master Ver
2022/2023 DIOGO ARTUR CABRAL NEVES DE LEMOS SARMENTO
O IMPACTO DA COMUNICAÇÃO DIGITAL DE UMA MARCA AUTOMÓVEL NO CONSUMER ENGAGEMENT
ISEG - LISBOA SCHOOL OF ECONOMICS & MANAGEMENT
Master Ver
2022/2023 MARIA LUÍSA CAMILO ALVES PACHECO DE MIRANDA
PLANO DE COMUNICAÇÃO INTEGRADA DE MARKETING PARA A EMPRESA BAYER PORTUGAL
Instituto Superior de Economia e Gestão
Master Ver