| AUTHOR / TITLE | TYPE | |
|---|---|---|
| Rui Luís Alves Pereira Scents in Movie Theaters: An Exploratory Study of the Impact of Olfactory Stimuli on the Perception of Quality and Consumption of Products in Movie Theaters |
Thesis | See |
| Maria De Fátima Pinto Miranda The Influence of Children on Family Purchasing Decisions: A Study on Food Purchases in the Portuguese Market |
Thesis | See |
| Carlos Roberto Gouveia De Freitas Perception and Ethical Intent: An Analysis of Ethical Stances from the Consumer’s Perspective |
Thesis | See |
| Benedita Bettencourt Da Camara Abecasis Replication from a Network Perspective: The Case of the Amanhecer Project |
Thesis | See |
| Diego Bento Carrera Coelho Customer-Centric Brand Equity: Factors Influencing Brand Name Recall and Perception |
Thesis | See |
| Marisa Cristina BrÁs Martins Perception of Private-Label Brands Versus Brand-Name Products: A Neuroscientific Approach Using Eye Tracking and Functional Magnetic Resonance Imaging |
Thesis | See |
| Pedro Firmino Ferreira Da Costa Factors That Determine Brand Choice and Loyalty in a B2B Context: A Study of the Professional Hairdressing Market in Portugal |
Thesis | See |
| ClÁudia Cristina Rodrigues Costa The Impact of Social Media on Internal Corporate Communication |
Thesis | See |
| Fábio André da Costa Valadar An Assessment of the Use of Celebrities in the Banking Sector |
Thesis | See |
| Nuno Miguel Soares Abrantes Pinheiro The Growth of Private-Label Brands in the Food Industry |
Thesis | See |
| Maria Inês Conde Barroso Geraldes The Effect of Background Music on Customer Behavior: The Case of Restaurants |
Thesis | See |
| Daniela Patricia Sequeira Santos The Integration of Social Media Tools into a Web Portal: A Case Study of the Sapo Portal |
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| Daniel Bastos Nunes Social Media in Political Marketing: The Portuguese Case Study |
Thesis | See |
| Fátima De Jesus Da Costa Godinho Meeting the Expectations of Market Research Buyers |
Thesis | See |
| Francisco José Lemos Reis Critical Success Factors (CSF) in Implementing a CRM Strategy |
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| Pedro Germano Santos Martins Henriques Do Athlete Endorsements Influence the Purchasing Behavior of Generation Y? |
Thesis | See |
| Olga Garcia Critical Success Factors in International Expansion into the United States: The Case of Portuguese Companies |
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| Luis Francisco Ferreira Dias Breaking Down Barriers: Internal Marketing in Support of CRM |
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| Bruno De Almeida Esteves Critical Success Factors—Audi and Volkswagen Commercial Vehicles |
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| Paula Alexandra Monsanto Da Silva Marques Corporate Social Responsibility and Consumers: The Necessary Link |
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| Joana Isabel Da Costa Neto Guerreiro Private Label Brands in the Infant Nutrition Category: Consumer Perceptions of Risk and Strategies Adopted |
Thesis | See |
| Teresa Maria Madeira Calado The Use of Web 2.0 as a Communication Tool for Brands in Portugal - A Multiple Case Study |
Thesis | See |
| Ana Lúcia Pires Correia Self-Concept and the Use of Women's Lingerie |
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| Clara Rita Rodrigues Domingos Mobile Banking: Factors Influencing the Use of Banking Apps |
Thesis | See |
| DÉbora Alexandra Encarnado Pereira Wine Reputation: Are There Differences Between Red and White Wine? |
Thesis | See |
| Ana Filipa Oliveira Mendonça The Motivations of Food Bloggers and Strategies for Blog Development and Promotion |
Thesis | See |
| João Sérgio Duarte Jardim Brand Equity of Tourist Destinations: The Case of Madeira |
Thesis | See |
| Ana Margarida Crispim Gamboa Determinants of functional and emotional brand loyalty on Facebook |
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| Maria Emília Gomez Uva Delgado Service Quality, Satisfaction, and Behavior: The Case of Gyms |
Thesis | See |
| Dalila Rodrigues Spencer Salomão Cape Verde's Brand Image Abroad |
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| Marisa Andrea Lopes Rodrigues The Use of Social Media in an Integrated Communication Campaign by the Pharmaceutical Industry Targeting the General Public: A Case Study in the Field of Migraine |
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| Sarah Isabel Da Fonseca Vilela The Adoption of CRM in a Local Government: A Case Study of the Póvoa de Lanhoso City Council. |
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| Filipa Barreto Pontes Factors Influencing College Students' Use of and Satisfaction with Online Banking |
Thesis | See |