| AUTHOR / TITLE | TYPE | |
|---|---|---|
| Ana Carolina Martins Vicente Monsanto Albuquerque Customer Relationship Management: A Proposal for Evaluating a Maturity Model |
Thesis | See |
| Mafalda Janete Ladeira Pires An Exploratory Study of Port Wine Consumer Preferences in Portugal |
Thesis | See |
| Mariana Rodrigues Serrano Gomes De Sousa Self-Esteem and Facebook Use |
Thesis | See |
| Ana Isabel TurÉgano Caetano HonÓrio Mobile Banking and Mobile CRM - A Case Study of a Banking Institution |
Thesis | See |
| Gonçalo Henrique Duque Fonseca Pereira Santini Brand Loyalty: Awareness, Image, and Engagement |
Thesis | See |
| Alexandre Manuel Andrade Costeira Selecting Advertising Agencies - Choosing Advertising Agencies in Portugal |
Thesis | See |
| Duarte Reis Brandão: Springs and Dams Foreign Tourists' Perception of Lisbon |
Thesis | See |
| Eliane Pinheiro Da Silva Cultural Values and Appeals in Angolan Television Commercials: An Exploratory Study |
Thesis | See |
| Vasco Afonso Dos Santos Verdes The Use and Expansion of an Organizational Context: A Case Study |
Thesis | See |
| Bianca Daniela Velez Oliveira Proposal of a Methodology for the Adoption of Customer Relationship Management in Small and Medium-Sized Enterprises: A Multiple Case Study |
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| Miguel Maurice Nunes Harrington Sena You Hate What You Drink, You Love What You Don't |
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| Mariana De Lima Machado Group-Buying Websites and Customer Relationship Management: A Multiple-Case Study |
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| Pedro Henrique Alves Da Rosa Viewer Behavior on "Big Brother VIP" |
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| Isabel Cristina Do Carmo Costa Pinto Toward an Entrepreneurial University: The Entrepreneurial Potential of ISEG Students |
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| Nuno Miguel FeijÓ Barreira A Study on Consumer Awareness of CSR Initiatives: The Case of OPTIMUS, TMN, and VODAFONE |
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| Nuno Miguel Marques Baptista Cavaco Wine Challenge: The Effects of Brand on the Perception of Wine's Organoleptic Characteristics and Price |
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| Tânia Isabel Da Costa Gregório Customer Relationship Management (CRM) in Recruitment Agencies Across Europe |
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| Mariana Saraiva MarÇal Martins Point-of-Sale Processes: The Inditex Group Case |
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| Mônica Maria Liberato Organizational Factors Influencing CRM Adoption in Small and Medium-Sized Enterprises: A Case Study of Companies in Sergipe |
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| Vanessa Célia Leal Mendes Proposed Methodology for Developing a Customer Loyalty Program |
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| Pedro Carlos Da Cunha Teixeira Da Silva Crisis Management in a Social Media Environment from a Public Relations Practitioner's Perspective |
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| Margarida Maria Vargas Firmino and Goes Caupers Marketing Plan - Neighborhood Yogurt Shop 2014 |
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| Ana Luísa Fernandes Quina Araújo THE SEX APPEAL OF SHOES AND SELF-CONCEPT AMONG WOMEN |
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| Joana Pereira Gonçalves Ferreira E-Commerce and Gender: An Analysis of Consumer Purchasing Perceptions |
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| Ana Teixeira Gomes Martins Rebelo Sales Promotion: Response Template for Credit Card Discounts and Bonus Packs |
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| Mariana Eugénia Parracho Lopes Rosa Place Brand Equity: The Case of the Village of Óbidos |
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| Miguel Di Giovine Freire De Andrade Antunes Marketing Plan for CES (Exercise and Health Club) |
Thesis | See |
| SÓnia Cristina Conde Ferreira Distribution Strategies in Retail - Location Selection and Its Impact on Companies in the Restaurant Industry |
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| Nuno Filipe Da Paz Santos Monteiro E-CRM and Relationship Quality: Exploratory Research in the Portuguese Banking Sector |
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| Maria Teresa Martinho De SÁ An Exploratory Study of Vinho Verde Consumer Preferences in Portugal |
Thesis | See |
| Sérgio Martins Batista Value as Co-Creation: The SDV Portugal Case Study |
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| Rita Isabel De Almeida E Silva The Usability of the Official Portuguese Tourism Website and Its Performance as an Online Marketing Tool |
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| Gonçalo Cordeiro Vaz Pedro Personal Marketing: The Impact of Personality Traits and Job-Search Attitudes |
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| Ana Cristina Leiteão Santos Alves Country Branding and Attracting Foreign Direct Investment: The Role of Soft Power |
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| Clara Patrícia Silva Marques Pereira City Branding: The Case of Santiago de Compostela |
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| Catia Filipa De Matos Parracho E-Commerce and the Internationalization of SMEs |
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| Ana Rafaela De Sousa ClÁudio The New Challenge in Complaint Management: Social Media |
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| Francisco Coimbra De Oliveira Domingues Félix Higher Education Students' Facebook Addiction |
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| Luís Miguel Faria de Oliveira Azevedo Tourists' Perceptions and Satisfaction with Vilamoura |
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| Gonçalo Leite de Castro Fraga Canelas Critical Success Factors for the Internationalization of SMEs |
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| Vânia Patrícia De Jesus Almeida Santos Insignia Pingo Doce Private Brands: Perceived Risk and Purchase Intention |
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| Milena Moreira de Araújo Motivations of Film Festival Audiences: An Exploratory Study in Portugal |
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| Luís Guilherme Jacinto Teixeira Living-Wine Marketing Plan |
Thesis | See |
| Patricia Serras Silva Figueiredo Dos Santos Purchasing Beauty Services on Group-Buying Websites: Perceived Risk and Risk-Reduction Strategies |
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| Pedro Manuel Silva Brazão The Importance of a Politician's Brand Image: A Case Study—The Image of Pedro Passos Coelho |
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| Joao Daniel Esteves Pires Torres The Influence of Color, Image, and Label Design on Consumer Perception of Bottled Wine |
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