| AUTHOR / TITLE | TYPE | |
|---|---|---|
| Manuel Machado Quilende THE VALUE OF SPORTS BRANDS AND THE LOYALTY OF SOCCER FANS IN ANGOLAN FIRST DIVISION CLUBS: THE CASE OF CLUBE DESPORTIVO 1º DE AGOSTO |
Thesis | See |
| Tiago Miguel Faria Torres DETERMINANTS OF LOYALTY TO SURF BRANDS |
Thesis | See |
| Maria Margarida Gonçalves Fragata Dos Santos Revesso The Importance of Fashion and Beauty Blogs in the Growth of Online Shopping |
Thesis | See |
| Beatriz Isabel Rosa Lucas MOTIVATIONS AND BARRIERS TO THE CONSUMPTION OF GREEN PRODUCTS IN THE FOOD SECTOR AMONG VARIOUS CONSUMER SEGMENTS |
Thesis | See |
| Susana Isabel Vieira Da Costa STRATEGIC (RE)POSITIONING IN NETWORKS: A CASE STUDY |
Thesis | See |
| Maria Da Cunha Policarpo Pinto Mascarenhas THE INFLUENCE OF FRIENDS ON ADOLESCENTS' CLOTHING CONSUMPTION AND SELF-CONCEPT |
Thesis | See |
| Maria Inês Antunes de Paiva Barriers and Motivational Factors in the Intention to Purchase Cosmetics Online |
Thesis | See |
| Luis Alberto Antunes Borlido Alcoholic Beverages: Consumption Patterns and Perceptions of Moderate Consumption |
Thesis | See |
| Eduardo Manuel Lopes Serra LOYALTY PATTERNS AMONG MEMBERS OF CONSUMER TRIBS FOR MOBILE GOODS |
Thesis | See |
| Liliana Marisa Gonçalves Castro The Impact of Secondary Associations on Brand Equity Building in Blogs |
Thesis | See |
| Ana Rita Duarte Alves Gomes Vaqueiro Young People and Choosing a Primary Bank—Factors to Consider |
Thesis | See |
| Francisco Guimarães Da Silva Moreira CORPORATE SOCIAL RESPONSIBILITY: THE IMPACT ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS |
Thesis | See |
| Sara Inês Diogo Ribeiro Wine Consumer Behavior in Portugal - The Impact of Gender |
Thesis | See |
| Sofia Rebelo Pinto Leal Da Costa A Matter of Color: A Profile of White and Red Wines for Portuguese Consumers |
Thesis | See |
| Susana Catarina De Jesus Fernandes Dos Santos DECISION-MAKING REGARDING THE PURCHASE OF A FAMILY CAR: THE INFLUENCE OF THE COUPLE AND THE IMPACT OF THE FEMALE PARTNER’S SOCIODEMOGRAPHIC CHARACTERISTICS |
Thesis | See |
| Ana Rita Fernandes Cebola IMAGE OF THE TOWN OF SINTRA: PERCEPTIONS OF RESIDENTS AND TOURISTS |
Thesis | See |
| Inês Galharda Araújo MOTIVATION FOR ONLINE GROCERY SHOPPING: AN EXPLORATORY STUDY IN PORTUGAL |
Thesis | See |
| VÍtor Salvador Torego De AraÚjo SUPPLIER-BUYER RELATIONSHIPS, VALUE ANALYSIS, AND MANAGEMENT: A CASE STUDY |
Thesis | See |
| Ana Jorge Da Silva Coutinho FACTORS INFLUENCING THE PURCHASE OF COUNTERFEIT LUXURY GOODS |
Thesis | See |
| Catarina Fernandes Gomes Online Communities and Co-Creation: An Exploratory Study of Motivations and Barriers to Participation |
Thesis | See |
| Leila Alexandra Ramos Gomes PREFERENCES AND CHOICES REGARDING GADGETS: A CHILD'S PERSPECTIVE |
Thesis | See |
| Margarida Maria DÂmaso Gomes THE DECISION-MAKING PROCESS FOR PURCHASING TUTORING SERVICES: THE PERSPECTIVE OF THE EDUCATION COORDINATOR |
Thesis | See |
| Nabila Sikander Mahomed Consumer Behavior in Retail: The Impact of Scents |
Thesis | See |
| Marta Sofia Mineiro Lima Fernandes Analysis of the Attributes Valued by Business and Leisure Hotel Guests |
Thesis | See |
| Joana Catarina Serafim Belo Corporate Social Responsibility and the Value Chain: The Case of Sonae Sierra |
Thesis | See |
| Sérgio Henrique De Jesus Carcavelos Simões ONLINE PURCHASING BEHAVIOR: THE EFFECT OF TRUST, PERCEIVED RISK, PERCEIVED UTILITY, AND PREVIOUS EXPERIENCE ON CONSUMERS’ PURCHASE INTENTION |
Thesis | See |
| Susana Marília Martins Pacheco CHARACTERIZATION OF OFFLINE AND ONLINE PURCHASING BY CUSTOMERS OF A MULTINATIONAL RETAILER |
Thesis | See |
| Ana ClÁudia Ramusga Pereira The Impact of Discount Coupon Use on the Consumer-Brand Relationship |
Thesis | See |
| Marlene Delgado VerÍssimo FOOTWEAR AS A MEANS OF CLASSIFICATION AND COMMUNICATION OF SELF-CONCEPT |
Thesis | See |
| Liliana Lopes Oliveira MOTIVATION FOR PARTICIPATING IN FITNESS ACTIVITIES IN A GYM SETTING |
Thesis | See |
| Inês Cabral Moreira Rato PERCEPTION OF THE "PORTUGAL" BRAND IN THE SPANISH INDUSTRIAL SECTOR |
Thesis | See |
| Nuno Miguel Moura Jorge Amzalak Dos Santos THE TOP CHOICE WHEN SELECTING A BUSINESS SCHOOL TO ATTEND: AN EXPLORATORY STUDY |
Thesis | See |
| João Pedro Leal De Faria Gonçalves Pereira Changes in the Market Share of Private-Label Brands During Recessions: The Case of Portugal (2008–2012) |
Thesis | See |
| André Filipe Couto Machado CONTENT MARKETING IN PORTUGAL: A CASE STUDY OF ADVERTISING/COMMUNICATIONS AGENCIES |
Thesis | See |
| António Miguel Madeira Guerra An Exploratory Study of Gin Consumers' Preferences in Portugal |
Thesis | See |
| Stover Eduardo Dunduma Ezequias Service Quality at TAAG—Angolan Airlines: Customer Satisfaction, Repurchase Intentions, and Word-of-Mouth |
Thesis | See |
| Mariana Lopes Camisão de Magalhães Feijó THE MATURITY OF THE BANKING SECTOR'S PRESENCE ON WEB 2.0: THE MILLENIUM BCP CASE |
Thesis | See |
| Cristiano Manuel De Oliveira Viegas Marketing in Entrepreneurship: The Importance of Entrepreneurial Marketing in New Ventures |
Thesis | See |
| Tiago Filipe Ferreira Lourenço Factors Influencing the Purchase of Green Products: Theory of Consumer Values |
Thesis | See |
| Ana Rita Silva Santos Rocha Remédios do Riso - A Partnership With Those Who Bring Smiles |
Thesis | See |
| Miguel Ângelo Ferreira Silveira PROFILE OF THE ONLINE FAN OF SPORT LISBOA AND BENFICA |
Thesis | See |
| Catarina Amaro Rito TO BUY OR NOT TO BUY: WHAT DO THEY CHOOSE? PURCHASING BEHAVIOR OF YOUNG PORTUGUESE COLLEGE STUDENTS TOWARD ORGANIC FOOD PRODUCTS |
Thesis | See |
| Aires Manuel Ribeiro Menezes THE RELEVANCE OF A PROJECT TO A COMPANY'S RESOURCES AND STRATEGY |
Thesis | See |
| Paulo Gerson De Melo Almeida Duarte Background on the Installation and Use of Mobile Apps |
Thesis | See |
| João Pedro Gomes Rogado Quintino Interaction in Brand Communities and Purchase Intentions |
Thesis | See |