| AUTHOR / TITLE | TYPE | |
|---|---|---|
| Tânia Sofia Gonçalves Pereira The Influence of Chinese Culture on the Establishment of Companies in the Chinese Market |
Thesis | See |
| Sandra Isabel Charneca Ramos CONSUMER BEHAVIOR AMONG THE BLIND: THE IMPORTANCE OF BRAILLE LABELING ON FOOD PRODUCTS |
Thesis | See |
| Vasco António Amaro Esteves Film Marketing—The Supply Chain of the Portuguese Film Industry |
Thesis | See |
| Rita Fonseca Marques INTERNAL COMMUNICATION AND ORGANIZATIONAL REPUTATION: A CASE STUDY OF A BUSINESS-TO-BUSINESS COMPANY |
Thesis | See |
| Rui Pedro Alexandre Marreiros Duarte Branding for Microbusinesses: The Designrut Case Study |
Thesis | See |
| César Miguel Marques Lopes Factors Influencing the Intention to Repurchase Apple Cell Phones and Differences Compared to Other Brands |
Thesis | See |
| Inês Margarida Seromenho Bastardo Factors Influencing the Intention to Use Mobile Banking |
Thesis | See |
| Miguel Amaral Barata D'Almeida Perdigoto THE IMPORTANCE OF EXPECTATIONS AND SATISFACTION IN THE MARKETING OF HIGHER EDUCATION INSTITUTIONS: THE CASE OF GRADUATE EDUCATION |
Thesis | See |
| Luís Pedro Da Silva Coelho Customer Satisfaction: Leroy Merlin in Alfragide |
Thesis | See |
| Carlota Maria Marques Da Silva Pereira An Exploratory Study on the Motivational Factors of Sports Consumers |
Thesis | See |
| Joana Sequeira Alves Da Silva Facebook: The Relationship Between the Brand, Fans, and Engagement |
Thesis | See |
| Nádia Carola De Gouveia Vieira A Comparative Study of Social Media Use in Higher Education Institutions |
Thesis | See |
| Sara Margarida Martins de Carvalho ATTITUDES TOWARD MONEY, IMPULSE BUYING, COMPULSIVE BUYING, AND MATERIALISM IN A SAMPLE OF YOUNG CONSUMERS |
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| Fábio André Sobral Ferreira SALES FORCE MANAGEMENT IN THE PHARMACEUTICAL INDUSTRY - A CASE STUDY |
Thesis | See |
| Tomás Filipe Venâncio Santos FACTORS THAT MOTIVATE AND LIMIT THE PURCHASE OF ORGANIC PRODUCTS |
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| Teresa Dos Santos Gago EDP'S STRATEGY DURING THE CONSTRUCTION OF THE SABOR DAM AND THE PERCEPTION OF THE RESIDENTS OF THE VILLAGE OF FOZ DO SABOR |
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| Sara Ariana Martins Ferreira Factors Influencing the Choice of a Higher Education Institution in Portugal |
Thesis | See |
| Sandy De Amaral Figueiredo Online Shopping Behavior of Generation Y in Portugal |
Thesis | See |
| Telma Cristina Gomes Martins Motivations for Writing Online Reviews of Hotels on TripAdvisor and Their Impact on the Final Purchase Decision |
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| Rui Miguel Da Silva Ferreira PERFORMANCE OF PHARMACEUTICAL COMPANIES ON SOCIAL MEDIA - AN ANALYSIS OF FACEBOOK |
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| Patricia Sofia Meireles Aires Sampaio Lourenço Politics 2.0: Political Parties' Activity on Social Media |
Thesis | See |
| Mariana Polido De Oliveira Bagulho Colors as an Environmental Stimulus: Effects on Consumer Responses in the Restaurant Industry |
Thesis | See |
| António Maria Zarco Adrião Alves Da Luz FACTORS INFLUENCING THE PURCHASE OF COUNTERFEIT LUXURY GOODS |
Thesis | See |
| Luís Filipe Da Mata Nunes Music Consumption—Social Media and Streaming Services |
Thesis | See |
| Ana Rosa Dos Santos Antunes ATTITUDES OF READERS OF FASHION AND BEAUTY BLOGS TOWARD SPONSORED POSTS: PURCHASE INTENTION AND EWOM |
Thesis | See |
| Vera Cândida Cordeiro Gonçalves The Role of the Internet in Searching for Information to Support Car-Buying Decisions: The Influence of Consumers' Gender and Age |
Thesis | See |
| Rui Filipe Carvalho Rocha Criteria for Deciding Which Dog Food to Buy: An Exploratory Study |
Thesis | See |
| Jacinta Isabel Oliveira Rodrigues Perceived Corporate Social Responsibility in Large-Scale Food Retail: Its Influence on Corporate Image and Its Role in Consumer Purchasing Decisions |
Thesis | See |
| Andreia Patrícia Antão Vicente Corporate vs. Individual Reputation: The Case of the PLMJ Law Firm |
Thesis | See |
| Ana Marta Andrade Simão Campos Fernandes MOTIVATIONS FOR SEARCHING FOR INFORMATION ON BLOGS AND THEIR IMPACT ON PURCHASE INTENTION AND WORD-OF-MOUTH INTENTION |
Thesis | See |
| Vanessa Isabel Oliveira Gomes Mobile Marketing: Factors Influencing the Frequency of Mobile App Use Among Healthcare Professionals |
Thesis | See |
| Rui Pedro Dos Santos Furtado MOTIVATION AND LOYALTY AMONG FANS OF SPORT LISBOA AND BENFICA AND SUBSCRIPTIONS TO SPORTS CHANNELS |
Thesis | See |
| Sílvia Ferreira Santos SPORTS SPONSORSHIPS AND SPONSOR BRAND EQUITY: AN EXPLORATORY STUDY FROM THE FAN'S PERSPECTIVE |
Thesis | See |
| Silvia Sousa Rêgo of São Paulo Different Cultures, Different Consumer Behaviors: Brazil vs. Portugal |
Thesis | See |
| Sara João Matias EXPLORATORY STUDY ON WOMEN'S BEHAVIOR IN THE WINE MARKET |
Thesis | See |