| AUTHOR / TITLE | TYPE | |
|---|---|---|
| Alina Koval PERCEIVED RISK IN THE PURCHASE AND CONSUMPTION OF NON-ALCOHOLIC BEVERAGES: STORE BRAND VS. MANUFACTURER'S BRAND |
Thesis | See |
| Andreia Marisa Fonseca Gonçalves PERCEPTIONS OF ACADEMICS AND MARKETING PROFESSIONALS REGARDING NEUROMARKETING |
Thesis | See |
| Patrícia Andreia De Sousa Ceia YouTube and User-Generated Content: Their Influence on Attitudes and Behaviors in Portugal |
Thesis | See |
| Leandra Pinheiro Nascimento MALE SELF-CONCEPT AND CAR EVALUATION, PURCHASE DECISIONS, AND CAR USE |
Thesis | See |
| Marta Fernandes Pereira Andrade Retro Products: Attitudes of Portuguese Consumers. |
Thesis | See |
| Gonçalo Miguel Ruivo de Sá What do customers expect from brands and companies on social networking sites to support social customer relationship management? |
Thesis | See |
| Artur Jorge Ferreira Morais de Araújo Intimacy and Masculinity: Self-Concept and Men's Underwear |
Thesis | See |
| João Pedro Gaspar Eugênio PROFILE OF ONLINE VS. OFFLINE TRAVEL BUYERS - THE MODERATING EFFECT OF THE DISTRIBUTION CHANNEL |
Thesis | See |
| Ana Catarina Pereira Rodrigues The Effect of Changes in the Size of Visual Stimuli on Consumers' Attention |
Thesis | See |
| Marisa Clarisse Lopes Ferreira Da Mota CAUSE-DRIVEN MARKETING: THE PROFILE OF PORTUGUESE ROTARACT MEMBERS |
Thesis | See |
| Ruben Nave Rocha INTEGRATED PLACE BRANDING PROCESS: THE CASE OF THE CITY OF LISBON |
Thesis | See |
| Rita Abreu Rodrigues #FEMVERTISING: EMPOWERING WOMEN THROUGH THE HASHTAG? A COMPARATIVE ANALYSIS OF CONSUMERS' REACTIONS TO FEMINIST ADVERTISING ON TWITTER |
Thesis | See |
| Ana Rita Rolim Gato POLITICAL MARKETING: THE USE OF SOCIAL MEDIA BY YOUNG PARTY MEMBERS |
Thesis | See |
| Beatriz Pereira Oliveira The Influence of the Image of the Region of Origin on Customer-Centric Brand Value: The Case of the Açores Brand |
Thesis | See |
| João Carlos Maia Falcão PERCEPTIONS AND ATTITUDES TOWARD ADVERTISING ON SOCIAL MEDIA AND SEARCH ENGINES: A COMPARATIVE ANALYSIS |
Thesis | See |
| Gabriela Correia Lima Linhares CAN YOUTUBE INFLUENCE PURCHASES? MOTIVATIONS AND IMPACTS ON CONSUMERS OF PRODUCT REVIEW VIDEOS |
Thesis | See |
| José Manuel Gomes Moreira Marketing Strategy and Plan of the Portuguese Basketball Federation |
Thesis | See |
| Pedro Miguel Lopes Borges Coffee Consumer Behavior in Portugal—The Impact of Gender |
Thesis | See |
| Fábio Miguel Oliveira De Almeida MOST IMPORTANT FACTORS FOR TELECOMMUNICATIONS CUSTOMER SATISFACTION |
Thesis | See |
| Inês Alves Ferreira Delgado THE INFLUENCE OF PACKAGING ATTRIBUTES ON CONSUMER BEHAVIOR |
Thesis | See |
| João Rui Martins Mendes Nogueira MOTIVATIONS AND BARRIERS TO THE PURCHASE OF ELECTRIC VEHICLES |
Thesis | See |
| Vinicius Nadaf Peixoto CRITICAL SUCCESS FACTORS IN THE INTERNATIONALIZATION OF PORTUGUESE COMPANIES INTO BRAZIL |
Thesis | See |
| Vera SÉlÉne Mendes The Impact of Brand Value on Consumer Purchasing Decisions: The Example of Hair Care Brands |
Thesis | See |
| Mariana Branco e Silva PORTUGUESE MILLENNIALS AND CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF THE DETERMINANTS OF PURCHASE INTENTIONS |
Thesis | See |
| Ana Margarida Abrantes Elias Carvalho Saraiva CHILDREN AGED ONE AND A HALF — AN EXPLORATORY STUDY OF THE INFLUENCE AND PERSUASION TECHNIQUES USED BY CHILDREN IN PORTUGUESE FAMILIES |
Thesis | See |
| Ana Filipa Sousa Caixeiro Henriques Pereira MARKETING PLAN FOR VALE DE FERREIROS |
Thesis | See |
| Mónica Sofia Lee Castanheira THE ROLE OF MARKETING IN POLITICS: CRITICAL FACTORS IN A CAMPAIGN |
Thesis | See |
| Carolina Maria Espada y Pena GLUTEN-FREE: THE INFLUENCE OF MOTIVATIONS ON THE INTENTION TO CONSUME GLUTEN-FREE PRODUCTS |
Thesis | See |
| Sara Vanessa Ferreira De Sousa Marketing in the Publishing Industry |
Thesis | See |
| Ana Carolina Batista Vicente Pereira Dos Santos RETRO-REVOLUTION: THE RELATIONSHIP BETWEEN YOUNG CONSUMERS AND RETRO PRODUCTS |
Thesis | See |
| Marta Sofia Vila Moura Correia THE UNDERSTANDING AND PRACTICE OF INTEGRATED MARKETING COMMUNICATION IN PORTUGAL BY CLIENTS AND ADVERTISING AGENCIES |
Thesis | See |
| João Miguel Carvalho Dos Reis Sales Force Management - Case Study of Company X |
Thesis | See |
| Cristiana Maria Vieira Teixeira Brand value from the perspective of a CTT brand employee |
Thesis | See |
| Ana Margarida Alcobia Morais The Impact of Email Marketing Characteristics on Recipients' Attitudes |
Thesis | See |
| Isabel Maria Marques de Aguiar Salvação Barreto Marketing Plan - Dear Lisbon Charming House |
Thesis | See |
| Joana Fernandes Carreira Motivations for Purchasing Luxury Brands |
Thesis | See |
| Maria Rita Queiró Pedroso de Lima THE REPUTATION OF CP - COMBOIOS DE PORTUGAL AND ITS RELATIONSHIP TO SERVICE QUALITY, CUSTOMER SATISFACTION, AND LOYALTY |
Thesis | See |