| AUTHOR / TITLE | TYPE | |
|---|---|---|
| Rita Rodrigues Fialho The Use of the Lean Startup Methodology by Portuguese Born Globals |
Thesis | See |
| André Filipe Parreira Aires Marketing Plan for A.J. Aires e Filhos, Lda. |
Thesis | See |
| David José Quaresma da Costa Millennials' Hotel Choices: A Comparison of Residents and Non-Residents in Portugal |
Thesis | See |
| Andreia Dos Santos TulcidÁs Luxury Brands and Social Media: A Qualitative Approach to Social Media Marketing Activities and the Perceptions of Industry Experts |
Thesis | See |
| Marco Alexandre Da Cunha Silva Digital Advertising Avoidance: A Segmentation Approach Applied to the Portuguese Context |
Thesis | See |
| Mafalda Sofia Almeida Alves LIVING HEALTHY Gym Marketing Plan for 2018 and 2019 |
Thesis | See |
| Sara Afonso Montes THE PROCESS OF ADOPTING A RADICAL INNOVATION: THE IQOS CASE |
Thesis | See |
| Marina Alexandra Ferreira FeijÓ MOTIVATIONS AND BARRIERS TO TOURISM COMPANIES' PRESENCE ON SOCIAL MEDIA - A MANAGERS' PERSPECTIVE |
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| Tomás Martins Pereira Portuguese Smartphone Consumers: Determinants of Their Behavioral Loyalty |
Thesis | See |
| Joana Dos Reis Vitorino de Almada Contreiras The Importance of Television Drama in Brand Strategy |
Thesis | See |
| Mariana Vaz De SÁ The Influence of Brand Equity on Purchasing Decisions: The Case of Walt Disney |
Thesis | See |
| Marina Alexandra Feliciano Franco Rational or Emotional? The Factors Influencing the Purchase of Organic Food Products |
Thesis | See |
| Ana Mafalda Tavares Esteves Motivations of Health and Wellness Tourists: The Case of Hot Spring and Spa Visitors |
Thesis | See |
| Catarina Isabel Abrantes Carvalho EXPLORATORY STUDY OF EMPLOYER BRAND ATTRACTIVENESS FOR FUTURE EMPLOYEES OF ORGANIZATIONS IN PORTUGAL: A CASE STUDY OF ALPHA C PORTUGAL |
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| Ana Inês Dos Reis Leonardo Santos YouTube Advertising: The Impact of Perceived Value on Purchase Intent for the Advertiser’s Brand in the Portuguese Context |
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| Teresa Margarida Aresta Lopes Godinho Background on Digital Loyalty |
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| Maria Francisca Ferreira Cordeiro The Influence of Social Media on the Choice of Tourist Destinations: The Case of Cascais |
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| Ana Rita De Sousa Brites Duarte Silva Celebrity Endorsements on Instagram and Their Effect on Purchase Intent |
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| Patricia Alexandra Da Silva Sabino Intent to book accommodations via smartphone: The Booking.com Case |
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| Maria Soeiro Da Ponte YouTubers and Fashion and Beauty Reviews: Consumer Perceptions and Purchase Intent in Portugal |
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| Bárbara Da Silva Barrigana Bule USER-GENERATED CONTENT AND SOCIAL MEDIA: MOTIVATION FOR CREATING CONTENT ON FACEBOOK AND ITS INFLUENCE ON THE INTENTION TO PURCHASE GOODS AND SERVICES |
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| Marta Aguiar Lima THE INFLUENCE OF INFORMATION ON LOW-COST AIRLINES' FACEBOOK PAGES ON ONLINE TRAVEL PURCHASES |
Thesis | See |
| Nuno Miguel Gaspar Da Rosa Guerreiro Bota Industrial Purchasing Behavior in SMEs: A Case Study of Microsoft Cloud in Portugal |
Thesis | See |
| Rita Maria Matos Orcinha THE RELATIONSHIP BETWEEN ORGANIZATIONAL REPUTATION AND LEADER REPUTATION |
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| Inês Sofia Miguel Jorge BARRIERS AND MOTIVATIONAL FACTORS IN THE PURCHASE OF COSMETICS THROUGH A SALES REPRESENTATIVE-ASSISTED CATALOG |
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| Ana Rita Da Silva Morgado Filipe Brand Identity Development: The Case of the Luxury Automotive Sector in Portugal |
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| Leonor Caeiro Baptista Fernandes Exploratory Study on the Use of Online and Offline Promotional Channels |
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| Joana Patricia Gonçalves Dias Monteiro THE INFLUENCE OF PRODUCT TECHNICAL SPECIFICATIONS ON THE INTENTION TO PURCHASE RUNNING SHOES |
Thesis | See |
| Ana Lia Martins Tavares MASCULINITY AND COSMETICS CONSUMPTION |
Thesis | See |
| Inês Da Costa Martins DEVELOPMENT OF RELATIONSHIPS BETWEEN AGENCIES AND THEIR CLIENTS |
Thesis | See |
| Mariana Soares Carvalhão Sousa Fast Fashion Consumption Practices Among Generation Y—A Comparison by Gender |
Thesis | See |
| Catarina Gomes Duarte Coimbra SELF-CONCEPT AND THE USE OF MAKEUP AMONG WOMEN |
Thesis | See |
| Catarina Saporiti Caninhas Machado MOTIVATION FOR CONSUMING PROTEIN SUPPLEMENTS AMONG GYM-GOERS |
Thesis | See |
| Daniela Filipa Calado Bravo The Role of the Brand in Supplier Selection: The Case of Chronopost Portugal |
Thesis | See |
| Andreia Isabel Spranger Pancho Mobile Payments in the Travel Industry: The Role of Early Adopters' Perceptions |
Thesis | See |
| Vera Sofia Gaspar Fernandes Nutritionists' Blogs: Perceptions of Credibility and Their Influence on Consumer Behavioral Intentions. |
Thesis | See |
| Inês Filipa Carvalheiro Ângelo SOCIAL RESPONSIBILITY AND FAST FASHION: THEIR IMPACT ON REPUTATION AND CONSUMER BEHAVIOR |
Thesis | See |
| Vítor Hugo Santos De Brito THE MOVIE-GOING CONSUMER: PROFILE AND BEHAVIOR |
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