The ISEG Executive Education launches today a podcast of three episodes aimed at B2B - Business to Business sales professionals and with the participation of relevant names in this area. The episodes are moderated by José Veríssimo, Vice-President of ISEG, and Rui Franco, General Director of Rentelecom, also coordinators of the B2B Sales program.
In a context of growing complexity in this area, the advanced training institute is betting on a new format, transmitting current and relevant knowledge about the trends that are impacting the business world.
In all, there are three episodes focused on B2B sales, with sharing of professional experiences that seek to provide answers to current challenges. The role of technology in B2B sales, the skills most valued in a sales professional and how to optimize the alignment between the areas of marketing and B2B sales are among the topics under discussion.
Episodes of the B2B Sales Performance Podcast:
- The Alignment between Marketing and B2B Sales - with Inês Simas, CEO of the Marketing Department
- Technology as a Support System in B2B sales - with Fernando Braz, Country Manager Salesforce Portugal
- The Most Wanted and Valued Skills in a Sales Professional - with Sara Zorro, Marketing & Sales Manager at Randstad Portugal
ISEG Executive Education maintains a continuous focus on the production of relevant content in the area of management, with the aim of sharing its knowledge with the general public.
The three episodes of the B2B Sales Performance Podcast are now available on YouTube channel of ISEG Executive Education and in the Spotify. More details about the B2B Sales Performance program here.
