Luxury's growth in Portugal is very visible in the real estate market and tourism, but sales continue to be strong in other sectors too - from automobiles to retail.
The luxury business is not the same as other areas of business. In luxury management there is a delicate balance between the creativity and exclusivity of the products/services and the image and business objectives.
Not all companies can or should be Luxury, but all businesses can learn from the management models of the Luxury sector.
Luxury management is the central theme of the 6th edition of the course
Luxury Brand Management Executive Course, a 4-day intensive course, taking place on the following days
March 30 and 31 and April 1 and 3, 2017.
With an essentially practical approach, and using case studies to illustrate the strategic options of luxury brands, the course also includes two distinctive factors: the experience of luxury, through the
Luxury Day ; and a personalized consulting service for your business - the
Consulting Day.
The course's keynote speaker is
Dr. Carlos Ferreirinha, former president of Louis Vuitton Brazil, and one of the leading experts in luxury product marketing in Brazil with over 20 years' experience. Our guest speakers include heads of luxury brands and international agencies, such as
Havas Lux Hub .
See the complete program
here Book your place now (places are limited) and take advantage of the special conditions for early registrations.
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