It has been confirmed that ISEG will be attending the Rock in Rio, one of the biggest music events of the year in Lisbon, where more than 400,000 people are expected to attend on 20, 21, 27 and 28 June.
This event is part of a joint initiative involving several schools and colleges from Universidade de Lisboa, at one of the events with the widest national reach.
In the case of ISEG, this collaboration stems from an initiative by two laboratories that are part of ISEG Research, ISEG’s research unit: the Futures Lab, dedicated to innovation, and the XLab, focused on behavioural research and decision-making.
The project is being developed by professors and researchers Winnie Picoto, Márcia Herter and Carlos Lourenço, in close collaboration with the Marketing and External Relations Department.
Because at ISEG, we also study trends, behaviours and decisions—even when the hardest decision is to choose between two stages!
