ISEG Lisbon School of Economics & Management has just launched an innovative communication tool that promises to transform the experience of students, candidates and employees: an intelligent chatbot based on Generative Artificial Intelligence technology, which is now available on the School's website.
Developed on Microsoft's Azure OpenAI platform, this chatbot is powered by a rigorously validated knowledge base that is updated in real time. The solution was created by the Portuguese company Noesis, which specialises in developing AI tools, and represents a qualitative leap in the way universities interact with their various audiences.
"More than a technological response, this tool is a human response. We wanted something that was useful, clear, accessible and that would speak to people the way we normally do", says Winnie Picoto, Vice-Dean of ISEG.
The great advantage of this solution is its ability to respond fluidly, clearly and immediately to common queries -- from information on degrees and applications, to topics such as tuition fees, Erasmus and scholarships. All this in a friendly tone, with accessible language and without resorting to rigid menus or pre-formatted answers.
Although it uses generative AI, the chatbot will not learn autonomously from users, thereby guaranteeing total control over the consistency and reliability of its responses. This approach reflects ISEG's priority to maintain high quality standards in its communications.
The tool was developed collaboratively over 6 months, with the direct involvement of the IT, Marketing and Academic Services teams, students and faculty, ensuring that it was truly adapted to the needs of day-to-day academic life.
A new communication paradigm in higher education
This is the first generative AI chatbot launched by a university in Portugal. More than an automated response, this chatbot is a strategic element of the School's communication, at the service of the user experience and our digital reputation.
With this project, ISEG strengthens its reputation as a modern, innovative and people-oriented school, taking an important step towards simpler, more effective and more personalised communication.
About the partners
It was Noesis created the system and was responsible for its technical implementation, bringing a robust and innovative approach to the project, based on cutting-edge technologies.
It was Microsoft, through its Azure OpenAI platform, that has provided the generative AI infrastructure that powers all the chatbot's intelligence, guaranteeing scalability, security and reliability.
