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Courses and Workshops

Strategic Negotiation: The Art of Persuasion

16 Mar 2026 from 3:00 PM to 4:30 PM
ISEG, Room 006 (Francesinhas 1 Building)

The ISEG Investment Business Club organizes a session on the topic “Strategic Negotiation: The Art of Persuasion”, in partnership with PwC. This event will explore how strategic negotiation and the ability to persuade are essential skills in the business world, especially in consultancy, management and decision-making contexts. It will be an opportunity for participants to gain a better understanding of the negotiation dynamics used in demanding professional environments.

The webinar will feature Sílvia Ferreira Sá, Advisory Customer Transformation Director, and Maria Amélia Doria, Customer Transformation Lead at PwC, who will share their practical experience and insights on negotiation in the corporate context. The event will take place at the ISEG - Lisbon School of Economics & Management, in room F1 006, on March 16th, from 15:00 to 16:30.