| AUTHOR / TITLE | TYPE | |
|---|---|---|
| Daniela Berenice Medrano Rodriguez SELECTING INFLUENCERS IN MICROENTERPRISES: DECISION-MAKING CRITERIA AND THE ROLE OF ACCESSIBLE ARTIFICIAL INTELLIGENCE |
Thesis | See |
| Maria Leonor Matias Henriques AI Speaks… Do Words Make a Difference? The Impact of Language Style on Attitudes Toward the Message and on Anticipated Emotional Benefits |
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| Sofia Filipa Teixeira De Oliveira The Influence of Transparency in Sponsored Content on Consumer Responses: The Role of Trust, Persuasive Skepticism, and Moral Values. |
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| Ana Filipa Da Silva Félix When Brands Become Human: The Role of Anthropomorphism and Identification in Building Engagement in Real-Time Marketing |
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| Maria Sousa Pinto Nunes de Oliveira -The Influence of User-Generated Content on Purchase Intent and eWOM for Fashion Products: The Case of TikTok and Instagram |
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| Geovana Lucena Miranda THE ROLE OF EMPLOYEE INFLUENCERS IN BUILDING THE EMPLOYER BRAND |
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| Madalena Guerra Rato At First Glance: The Impact of the Label on Wine Purchase Intent |
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| Wenqi Su Emotional Branding in Art Toy Consumption: The Role of Characters’ Emotional Valence in Kidult Consumers’ Purchase Intent and Willingness to Pay a Premium Price |
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| Xiaodan Liang When Brands Take on a Human Form: The Effects of Visual Anthropomorphism, Psychological Mechanisms, and Culture on Attitudes and Purchase Intentions |
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| Beatriz Pinto Coelho Condenso From Audiovisual Stimuli to Digital Behavior: The Impact of Music-Image Congruence on Emotional Response and Engagement on TikTok |
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| Yunxian Ji The Impact of Content Generated by Generative Artificial Intelligence on Brand Trust and Adoption Intent: The Case of PT Insights |
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| Leonor Maria Granadeiro Ferreira Do people who see brands also see causes? Consumer perceptions of cause-related marketing campaigns when associated with foundations |
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| Inês Duarte Da Silva Carvalho Does Low Energy Density Lead to a More Favorable Perception of Health? An Experimental Study in the Context of Ready-to-Eat Meals. |
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| ClÁudia Margarida Sousa Capa NÓbrega THE INFLUENCE OF BRAND ACTIVISM ON CHANGES IN OPINION REGARDING CONTROVERSIAL SOCIO-POLITICAL ISSUES: A STUDY BASED ON THE PUSH–PULL–MOORING MODEL |
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| Beatriz De Oliveira Leiteão Human vs. Virtual Fitness Influencers: The Impact on Users’ Intentions to Exercise and Their Well-Being |
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| Maria Eduarda Madaleno Dos Santos Pinto Diversity That Brings People Together: The Effectiveness of Inclusive Advertising Based on the Representation of Body Diversity in Women’s Fashion Brands |
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| Beatriz De Almeida Amado Azevedo Pinto Time-Limited Promotions and Online Purchase Intent: The Moderating Role of Service Engagement Level |
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| Rita Alexandra Alves Serra BETWEEN AESTHETICS AND FAITH: THE IMPACT OF MAKEUP INTENSITY ON THE TRIGGERING OF GUILT AND SHAME THROUGH THE LENS OF RELIGIOSITY |
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| Ana Rita Gaimota Félix AI-GENERATED IMAGES OF SECONDHAND CLOTHING ON P2P PLATFORMS: REALISM, DECEPTION, MISTRUST, AND NEGATIVE EWOM |
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| Lara Ramires Simões Facts, Opinions, and Influence: The Role of Content Objectivity in the Effectiveness of Human and Virtual Influencers in Promoting Well-Being |
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| Mariana Morais Nunes GENDER-BASED PRICE DIFFERENTIATION IN HYGIENE AND BEAUTY PRODUCTS: THE PINK TAX AND ITS IMPACT ON THE CONSUMER-BRAND RELATIONSHIP IN PORTUGAL |
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| Renata Alexandra Dos Reis Varela -Determinants of Vintage Consumption: The Impact of Attitude on (Re)purchase Intention and Conscious Consumption |
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| Tong Zhu EXTRINSIC AND INTRINSIC MOTIVATIONS IN GENERATION Z'S CONSUMPTION OF ATHLEISURE FASHION: A COMPARATIVE ANALYSIS BETWEEN CHINA AND EUROPE |
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| Chenxu Wang Consumer Choice of Purchase Recommendations and Their Effect on Purchase Intent: Generative AI vs. Influencer Marketing |
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| Chongqi Tang The Influence of Social and Technological Interactions on User Stickiness in Music Streaming Apps. |
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| Maria Beatriz Cortes Lomba THE IMPACT OF ESPORTS STREAMERS' CHARACTERISTICS ON VIEWERS' BEHAVIORAL INTENTIONS |
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| Miguel Vieira Nunes ORGANIZATIONAL ENVIRONMENT: THE IMPACT OF GAMIFICATION ON EMPLOYEE RETENTION |
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| Joana De Almeida Gil The Impact of Instagram Use on Cosmetics Purchasing Behavior: A Psychological Approach |
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| Giullia Scarpa Schmeiske Da Silva GENERATIVE ARTIFICIAL INTELLIGENCE IN ADVERTISING: ITS IMPACT ON BRAND TRUST |
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| Carolina Rafaela De Mesquita Sampaio Ramos Determinants of Impulsive Purchases on E-commerce Platforms |
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| Maria Teresa Nogueira De Sousa Marçal dos Reis CONSUMER REACTIONS TO ARTIFICIAL INTELLIGENCE-GENERATED RECOMMENDATIONS ON SOCIAL MEDIA: THE CASE OF TIKTOK'S "FOR YOU" PAGE |
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| Mariana Covas Bets The Impact of Product-Influencer Fit on Credibility and Trust: A Qualitative Study with Influencers |
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| Maria Clara Silva Lopes Da RessurreiÇÃo Martins Delivering Value in the High-Tech Industry in B2B and B2G Markets: A Case Study |
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