May 7 | 10h00 > 17h00 | ISEG - Instituto Superior de Economia e Gestão | Salão Nobre I Lisboa
Registration is now open for the International Workshops organized by the Directorate-General for the Arts, in partnership with the National Theatre of São João and the Higher Institute of Economics and Management.
This workshop, dedicated to the theme "Communication and Marketing for the Arts Sector", will take place on May 7 in Lisbon, at the Instituto Superior de Economia e Gestão, and on May 9 in Porto, at the Monastery of São Bento da Vitória - Teatro Nacional de São João, with trainer Adam Thurman, president of Mission Paradox, a marketing and branding consulting firm and marketing director of one of the largest theaters in the Midwest region of the USA.
OBJECTIVES
Aware of the challenges faced by cultural agents in the management of their activity, DGArtes intends to support and promote the valorization and professional training of agents in the arts sector in Portugal. The fundamental objectives are to provide the Portuguese artistic community with an opportunity to debate ideas and solutions to shared problems, as well as to allow a greater and better knowledge of the essential tools for the sustainability of the work developed in their activity.
TRAINER
Adam Thurman
President of Mission Paradox, a marketing and branding consulting firm. He has conducted presentations and workshops for the Chicago Department of Cultural Affairs, the Civic Knowledge Project and the Arts and Business Council. He is also the Marketing Director for one of the largest theaters in the Midwest region of the United States. Adam Thurman has served on the advisory board of the League of Chicago Theatres and has been recognized as an Emerging Leader by Americans For the Arts and Theatre Communication Group.
Themes:
1. Understanding what is unique about your art
2. Understanding your audience
3. ways to translate your uniqueness into marketing tactics
4. Defining the best way to reach your selected audience
DESTINATORS
These workshops are aimed at artists, producers, cultural agents, students in the fields of culture, communication and the arts, as well as anyone interested in these topics.
REGISTRATION
Deadline for registration: May 3, 2013 (Lisbon) / May 7, 2013 (Porto)
Registration is limited to a maximum of 50 participants per session.
Price of workshops: €15, lunch included.
Do here download the registration form, which should be sent to the following e-mail address workshops@dgartes.pt
MORE INFORMATION
Filomena Ferreira
Advisor to the President Public Relations
fferreira@iseg.utl.pt