In this book, Carolina Afonso and Sandra Alvarez share their personal and professional stories, and reveal how the path of To Read: Leading - Managing personal life, career and creating value Link to Leaders February 25th, 2024 In this book, Carolina Afonso and Sandra Alvarez share their personal and professional stories and reveal what their journey as leaders has been like. What it talks about Rather than writing just another book on leadership and the sequence of strategic steps to achieve it, the authors of "Liderar - Gerir vida pessoal, carreira e criar valor" offer a realistic and imperfect look at what it means to be a leader, which transcends the corporate corridors and invades personal life in an integral and balanced way. Carolina Afonso (CEO of Gato Preto) and Sandra Alvarez (managing director of PHD) offer reflections on the difference between being and feeling like a leader, the main characteristics of leaders, the relevance of having objectives, managing priorities and time, the value of self-motivation, the challenge of managing people and the role of feedback, the importance of achieving, the responsibilities of a leader or their commitment to society, working from a position of giveback. In a genuine and close way, and through their respective personal and professional stories, they unveil what their journey as leaders has been like and reveal the layers of 21st century leadership, based on a consistent and indispensable theoretical foundation, and bringing out the human essence behind every decision and action taken. Far from the concept of the untouchable and distant leader, they share their own experiences, with triumphs and challenges, portraying a leadership made up of real people, exposed to doubts, fears and failures, but equally capable of making choices, learning, growing and inspiring. Showing how being a leader is within the reach of anyone who wants to commit to it. More than offering tools for leading teams, the book provides skills for each person to lead themselves towards a more fulfilling life. It is an invitation to explore leadership as a catalyst for change, both professionally and in one's personal life. Who wrote it Carolina Afonso is CEO of Gato Preto and a lecturer at ISEG/University of Lisbon. With more than 18 years of professional experience, her career began at AICEP in the Netherlands and she later worked for companies such as Lóreal, BNP Paribas, the British Chamber of Commerce and Listopsis/Toshiba. In 2008, she took on the role of marketing director at ASUS, then moved to Konica Minolta as marketing director and board member. In 2021, she took on the role of CMO at Gato Preto and, in 2022, the leadership of the company in Portugal and Spain. She has a PhD from the Complutense University of Madrid, a Masters in Marketing from ISEG and a degree in International Relations from the New University of Lisbon. She was named by Forbes as one of the most influential women in business in Portugal. Sandra Alvarez is managing director of PHD, a media agency belonging to the Omnicom group. She has over 25 years' professional experience in management, marketing, communication, commercial, advertising and media, during which time she has worked for various companies in these areas (Reckitt Benckiser, Banco Espírito Santo and F. Lima), advertising agencies (BBDO, DDB, Leo Burnett and Euro RSCG) and media agencies (Havas Media and PHD). She has a degree in Economics from ISEG, a Master's in Marketing from ISCTE and a postgraduate degree in Digital Marketing from ISCTE Executive Education. She is also a guest lecturer at ISEG Executive Education, teaching subjects in the area of digital marketing, and co-author of the books Ser Blogger and Ser Digital. Key Topics Leadership, Companies Datasheet Title: Reading: Leading - Managing personal life, career and creating value ISBN: 9789896619473 Edition: February 2024 Publisher: Casa das Letras Language: Portuguese Binding: Softcover Pages: 264 Comments Link to Leaders